This whole story is strange to me and leaves me with so many questions..
I thought the whole point of craft brewing was to break away from what the big beer companies are doing. In this case we have a supposedly “local craft brewery” taking advertising money from Labatt, plastering their new building with their likeness, and as a kicker, they will be serving labatts along side their own beer.
I originally thought this was a cool concept, thinking it was a unique piece of advertising by labatts, since they have deep roots in Buffalo. Now I’m just confused by the whole thing.
I understand the business aspect of it. Taking advertising money to help jump start your own business and bring awareness to the new brand gives you a huge advantage, but it seems like a terrible route to go if you’re going to claim to be a “local craft brewery”. I feel like it’s an automatic headshot to your credibility, as well as an irreversible bond to big beer, something that craft brewers try to ultimately avoid..
What does everyone else think about this?